This module offers an introduction to Persuasion and Negotiation, emphasizing the importance of distinguishing between persuasion and manipulation and highlighting the core principles of successful negotiation. It covers the art of building a persuasive argument by identifying key points, addressing objections, and crafting compelling narratives for different audiences. Additionally, the curriculum explores the adaptation of communication for diverse audiences, including multinational corporations and various cultures, while emphasizing cultural nuances and respect. The course also delves into the role of body language in persuasion and negotiation, encompassing assertive postures, gestures, and mirroring techniques, as well as nonverbal cues for building rapport and influencing others. Furthermore, it provides insights into effective questioning and active listening during negotiations, focusing on open-ended questions and probing for interests. Lastly, advanced negotiation tactics and strategies are discussed, including the implementation of win-win approaches and leveraging alternatives to achieve favorable outcomes, incorporating the concept of BATNA (Best Alternative to a Negotiated Agreement).